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Marketing Engine

Campaigns, content, and conversion journeys that create measurable demand—with KPIs leaders actually use and governance procurement can sign off.

Why it matters

  • Qualified pipeline, not vanity clicks – Channel plans and landing pages tuned to intent, with crystal-clear KPIs and targets.

  • Operating rhythm – Weekly cadences, experiment logs, and dashboards keep momentum high and surprises low.

  • Contract-ready delivery – Tracking, documentation, and approvals aligned to public and commercial governance.

What You Get

  • Marketing plan & KPIs – Outcomes, owners, budgets, and targets by channel with clear stage gates.

  • Tracking & tag plan – Events, conversions, and QA so numbers reconcile with sales and finance.

  • Creative & copy set – Ad variants, page copy, offers, and assets sized per channel.

  • Landing pages – Speedy pages instrumented for testing, with forms that route correctly.

  • Weekly reporting – A one-pager: what happened, what we learned, what we’re doing next.

  • Dashboard – Real-time views of pipeline, CPL/CAC, ROAS, and conversion by step.

Services

Strategy & Planning

ICP/personas, messaging, positioning, and a channel plan tied to business outcomes—not just traffic.

Paid Search & Social

Search, Performance Max, LinkedIn/Meta campaigns built for conversion, with audience testing and budget control.

ABM & Outbound

Account selection, value props, and personalised journeys, integrated with sales for meaningful progression.

Analytics & Attribution

GA4, tag plans, server-side tagging (where needed) and dashboards leaders can trust.